© 2014-2019 Edwin Korver, CEO Tenfore BV – all rights reserved – MOBILE +31-(0)6-52341111
WHAT IS IT FOR
ROUNDMAP™ SYSTEM 360 is a framework designed to help raise profit by increasing the performance of the front-office operation. This is achieved by focusing on the only two functions that produce results: marketing and innovation.
On the one hand the framework offers a comprehensive mapping system of the customer dynamics, which we believe is the ultimate level of truth.
On the other hand it addresses the business strategy as well as the strategy execution by considering current and future opportunities, threats, strengths and weaknesses.
WHO IS IT FOR
ROUNDMAP™ was designed to help any business with any business strategy, for profit or non-profit, to increase the performance of the strategy execution, while remaining responsive to market changes.
As stated by Management Consultant and bestselling author Peter Drucker: “The purpose of business is to create and keep a customer”.
The level of detail in the customer lifecycle, therefore, indicates the importance of customer acquisition, creation, retention and extension as part of the strategy execution.
HOW DOES IT WORK
The ROUNDMAP™ has three entry points: (1) The performance of the customer dynamics, (2) The execution of the business strategy, and (3) The definition of the business strategy. Which entry point to take depends on the circumstances.
ROUNDMAP™ SYSTEM 360 consists of three layers: business strategy, strategy execution, and performance. We like to address the third layer, i.e., lifecycle management, with CUSTOMER 360.
The first layer, business modeling, emerged from constructing the customer lifecycle. We refer to this part as STRATEGY 360. It contains four elemental business models that describe the dynamics of any known business model.
The four elemental business models, identified by Edwin Korver, each have a distinct dynamic. In addition to Don Peppers graphical representation of product and customer centricity, we added two new graphs, completing the series.
To understand the level of sophistication of the ROUNDMAP™ and its components, we have created a strategic playbook, explaining some of the most noticeable dynamics of each of the four elemental business models.
We believe business models have evolved over time in two directions: either through SHIFTING or REGENERATION. Shifting is the most transformative: it is a revolvement to the next elemental business model. Regeneration is iterative.
Ricardo Semler acknowledged the negative effects of industrial compartmentalization on the level of engagement of factory workers. However, few realize that by adopting a similar form of solodization – by dividing the front office operation into silos, functions and tasks – we’ve created disengaged office workers, diminishing the performance of the front-office operation.